String values within CQL are represented using single-quotes:
'active'
CQL supports string values up to 231-1 characters in length.
For string literals, CQL uses standard escape sequences:
| Escape | Character |
|---|---|
| \' | Single-quote |
| \" | Double-quote |
| \r | Carriage Return |
| \n | Line Feed |
| \t | Tab |
| \f | Form Feed |
| \uXXXX | Unicode character, where XXXX is the hexadecimal representation of the character |