Fermentation|NNP :|: The|DT Daily|NNP Wine|NNP Blog|NNP 
Eminent|NNP Domain|NNP Used|VBN To|TO Usurp|NNP Wine|NNP Label|NNP Real|NNP Estate|NNP 
I|PRP was|VBD disappointed|VBN ,|, though|IN not|RB surprised|VBN ,|, to|TO see|VB that|DT today|NN a|DT conjunctive|JJ labeling|VBG law|NN dictating|NN that|IN "|'' Sonoma|NNP County|NNP "|'' be|VB placed|VBN on|IN every|DT label|NN on|IN wines|NNS produced|VBN from|IN grapes|NNS grown|VBN in|IN Sonoma|NNP County|NNP was|VBD unanimously|RB passed|VBN by|IN the|DT California|NNP Legislature|NNP .|. 
Pushed|NNP as|IN an|DT effort|NN to|TO promote|VB "|'' Sonoma|NNP County|NNP "|'' wines|NNS and|CC a|DT consumer|NN education|NN effort|NN ,|, the|DT new|JJ law|NN instead|RB forces|VBZ vintners|NNS to|TO needlessly|RB sully|RB their|PRP$ package|NN and|CC undermines|NNS their|PRP$ own|JJ marketing|NN efforts|NNS .|. 
Yet|RB ,|, the|DT law|NN does|VBZ nothing|NN to|TO educate|VB consumers|NNS .|. 

Passed|VBN unanimously|RB out|IN of|IN the|DT California|NNP Assembly|NNP and|CC Senate|NNP ,|, AB|NNP 1798|CD now|RB awaits|VBZ the|DT Governor|NNP 's|POS signature|NN ,|, which|WDT it|PRP will|MD surely|RB obtain|VB .|. 
According|VBG to|TO Noreen|NNP Evans|NNP ,|, an|DT Assembly|NNP sponsor|NN of|IN the|DT bill|NN ,|, this|DT new|JJ conjunctive|JJ labeling|VBG law|NN "|'' requires|VBZ that|IN any|DT wine|NN labeled|VBN with|IN an|DT American|NNP Viticultural|NNP Area|NNP (|( AVA|NNP )|) located|VBN entirely|RB within|IN Sonoma|NNP County|NNP -|: –|NN like|IN Russian|NNP River|NNP Valley|NNP or|CC Dry|NNP Creek|NNP Valley|NNP -|: must|MD also|RB include|VB the|DT word|NN "|'' Sonoma|NNP County|NNP "|'' on|IN the|DT label|NN ,|, starting|VBG in|IN 2014|CD .|. 
There|EX are|VBP 13|CD AVAs|NNP in|IN Sonoma|NNP County|NNP .|. 
"|'' 
The|DT problem|NN ,|, of|IN course|NN ,|, is|VBZ that|IN by|IN placing|VBG the|DT words|NNS "|'' Sonoma|NNP County|NNP "|'' on|IN a|DT bottle|NN of|IN wine|NN that|WDT is|VBZ made|VBN with|IN grapes|NNS grown|VBN in|IN "|'' Russian|NNP River|NNP Valley|NNP "|'' ,|, "|'' Dry|NNP Creek|NNP Valley|NNP "|'' ,|, "|'' Sonoma|NNP Valley|NNP "|'' or|CC any|DT other|JJ AVA|NNP in|IN Sonoma|NNP 
County|NNP ,|, consumers|NNS learn|VBP absolutely|RB nothing|NN about|IN the|DT wine|NN in|IN the|DT bottle|NN .|. 
There|EX no|DT evidence|NN that|IN grapes|NNS grown|VBN in|IN "|" Sonoma|NNP County|NNP "|" have|VB any|DT single|JJ distinguishing|JJ feature|NN derived|VBD from|IN the|DT fact|NN that|IN they|PRN were|VBD grown|VBN inside|IN the|DT borders|NNS of|IN Sonoma|NNP County|NNP .|. 
Assemblywoman|NNP Evans|NNP concludes|VBZ ,|, "|'' By|IN improving|VBG consumer|NN education|NN on|IN each|DT bottle|NN ,|, conjunctive|JJ labeling|VBG will|MD unleash|VB the|DT full|JJ potential|NN of|IN our|PRP$ delicious|JJ wines|NNS to|TO represent|VB Sonoma|NNP around|IN the|DT world|NN .|. 
"|'' 
She|PRP 's|VBZ correct|JJ .|. 
Beginning|VBG in|IN 2014|CD ,|, "|'' Sonoma|NNP County|NNP "|'' will|MD receive|VB a|DT tremendous|JJ boost|NN in|IN recognition|NN due|JJ to|TO the|DT conjunctive|JJ labeling|VBG law|NN that|IN forces|NNS vintners|NNS to|TO add|VB more|JJR wording|NN to|TO their|PRP$ labels—whether|NN they|PRP think|VBP the|DT words|NNS "|'' Sonoma|NNP County|NNP "|'' help|VB or|CC hurt|VBD their|PRP$ marketing|NN efforts|NNS .|. 

Frankly|RB ,|, if|IN I|PRP was|VBD making|VBG high|JJ end|NN wine|NN from|IN the|DT "|'' Sonoma|NNP Valley|NNP "|'' ,|, "|'' Sonoma|NNP Mountain|NNP "|'' or|CC "|'' Sonoma|NNP Coast|NNP "|'' AVAs|NNP that|WDT depended|VBD in|IN part|NN on|IN the|DT quality|NN recognition|NN that|WDT comes|VBZ wtih|NN these|DT AVAs|NNP ,|, I|PRP 'd|MD be|VB pissed|JJ that|IN I|PRP 'm|VBP forced|VBN now|RB to|TO put|VB a|DT place-name|JJ on|IN my|PRP$ label|NN that|WDT told|VBD my|PRP$ buyers|NNS nothing|NN of|IN real|JJ value|NN about|IN the|DT wine|NN behind|IN my|PRP$ label|NN and|CC ,|, in|IN some|DT cases|NNS ,|, demonstrably|RB lowered|VBD its|PRP$ perceived|JJ quality|NN .|. 

Honore|NNP Comfort|NNP ,|, Executive|NNP Director|NNP of|IN the|DT Sonoma|NNP County|NNP Vintners|NNP Association|NNP and|CC an|DT outstanding|JJ representative|NN for|IN Sonoma|NNP County|NNP wines|NNS noted|VBD this|DT :|: "|'' .|. 
"|'' This|DT moment|NN ...|... marks|VBZ the|DT beginning|NN of|IN a|DT stronger|JJR Sonoma|NNP County|NNP brand|NN for|IN generations|NNS to|TO come|VB .|. "|'' 

Proponents|NNS of|IN the|DT new|JJ Sonoma|NNP County|NNP Conjunctive|NNP labeling|VBG law|NN like|IN to|TO point|VB to|TO a|DT similar|JJ law|NN that|IN demands|NNS "|'' Napa|NNP Valley|NNP "|'' be|VB placed|VBN on|IN all|DT wines|NNS that|WDT are|VBP made|VBN from|IN grapes|NNS grown|VBN in|IN that|DT appellation|NN ,|, rather|RB than|IN simply|RB using|VBG a|DT sub|NN appellation|NN .|. 
They|PRP point|VBP to|TO the|DT prestige|NN that|IN the|DT "|'' Napa|NNP Valley|NNP "|'' designation|NN carries|VBZ .|. 
But|CC this|DT prestige|NN has|VBZ nothing|NN to|TO due|JJ with|IN the|DT law|NN that|IN demands|NNS "|'' Napa|NNP Valley|NNP "|'' ,|, in|IN addition|NN to|TO simply|RB "|'' Rutherford|NNP "|'' ,|, be|VB placed|VBN on|IN these|DT wines|NNS .|. 
It|PRP has|VBZ to|TO do|VB entirely|RB with|IN the|DT promotional|JJ effort|NN that|WDT has|VBZ gone|VBN into|IN making|VBG "|'' Napa|NNP Valley|NNP "|'' a|DT place|NN associated|VBN with|IN great|JJ wines|NNS .|. 

Such|JJ an|DT association|NN will|MD not|RB be|VB made|VBN with|IN "|'' Sonoma|NNP County|NNP "|'' wines|NNS ...|... ever|RB .|. 
The|DT vintners|NNS in|IN Sonoma|NNP County|NNP simply|RB ca|MD n't|RB make|VB a|DT case|NN for|IN "|'' Sonoma|NNP County|NNP "|'' having|VBG any|DT meaning|NN or|CC for|IN a|DT region|NN as|RB vast|JJ as|IN "|'' Sonoma|NNP County|NNP "|'' delivering|VBG any|DT degree|NN of|IN quality|NN to|TO the|DT grapes|NNS .|. 

Why|WRB is|VBZ it|PRP important|JJ for|IN someone|NN making|VBG "|'' Sonoma|NNP Coast|NNP Pinot|NNP Noir|NNP "|'' or|CC "|'' Sonoma|NNP Valley|NNP Zinfandel|NNP "|'' to|TO help|VB promote|VB "|'' Sonoma|NNP County|NNP "|'' ,|, a|DT designation|NN that|WDT has|VBZ no|DT ability|NN to|TO define|VB the|DT quality|NN or|CC character|NN of|IN the|DT wines|NNS in|IN my|PRP$ Sonoma|NNP Coast|NNP Pinot|NNP Noir|NNP or|CC my|PRP$ Sonoma|NNP Valley|NNP Zinfandel|NNP ?|. 

This|DT is|VBZ an|DT example|NN of|IN a|DT County|NNP usurping|VBG the|DT private|JJ label|NN real|JJ estate|NN ,|, and|CC it|PRP 's|VBZ very|RB valuable|JJ real|JJ estate|NN ,|, for|IN the|DT sake|NN of|IN promoting|VBG something|NN that|WDT is|VBZ of|IN little|JJ use|NN to|TO private|JJ commercial|JJ interests|NNS .|. 
Ask|VB yourself|PRP ...|... If|IN putting|VBG the|DT words|NNS "|'' Sonoma|NNP County|NNP "|'' on|IN one|CD 's|POS wines|NNS was|VBD such|JJ a|DT great|JJ thing|NN ,|, why|WRB do|VBP n't|RB more|JJR vintners|NNS who|WP make|VBP "|'' Dry|NNP Creek|NNP Valley|NNP "|'' ,|, "|'' Russian|NNP River|NNP Valley|NNP "|'' ,|, "|'' Alexander|NNP Valley|NNP "|'' or|CC "|'' Sonoma|NNP Valley|NNP "|'' wines|NNS already|RB put|VBP these|DT words|NNS on|IN their|PRP$ label|NN ?|. 
They|PRP legally|RB could|MD ...|... if|IN they|PRP wanted|VBD to|TO .|. 

The|DT new|JJ Sonoma|NNP County|NNP conjunctive|JJ labeling|VBG law|NN is|VBZ the|DT equivalent|NN of|IN the|DT State|NNP of|IN California|NNP and|CC the|DT County|NNP of|IN Sonoma|NNP claiming|VBG imminent|JJ domain|NN over|IN the|DT labels|NNS of|IN hundreds|NNS of|IN vintners|NNS .|. 

Comments|NNS 
Nick|NNP Perdiew|NNP said|VBD ...|... 
I|PRP love|VBP it|PRP Tom|NNP .|. 
You|PRP found|VBD a|DT way|NN to|TO tie|VB this|DT in|IN nicely|RB .|. 
This|DT is|VBZ a|DT case|NN of|IN over-reaching|JJ government|NN regulation|NN ,|, costing|VBG business|NN unnecessarily|RB and|CC burdening|VBG them|PRP with|IN more|JJR regulations|NNS .|. 
It|PRP 's|VBZ just|RB unnecessary|JJ .|. 

It|PRP also|RB is|VBZ a|NNP '|POS social|JJ promotion|NN '|'' in|IN the|DT sense|NN that|IN great|JJ Sonoma|NNP wines|NNS that|WDT now|RB are|VBP forced|VBN to|TO use|VB "|'' Sonoma|NNP County|NNP "|'' will|MD be|VB giving|VBG some|DT of|IN their|PRP$ credibility|NN to|TO their|PRP$ lesser|JJR neighbors|NNS .|. 
Shades|NNP of|IN wealth|NN redistribution|NN as|RB well|RB .|. 
:|: -|: )|) Ew|NNP ,|, ew|NN ,|, ew|NN .|. 

August|NNP 30|CD ,|, 2010|CD at|IN 11:44|NN AM|NNP 
James|NNP McCann|NNP said|VBD ...|... 
How|WRB many|JJ hundreds|NNS or|CC thousands|NNS of|IN labels|NNS will|MD have|VB to|TO be|VB re-submitted|JJ to|TO the|DT TTB|NNP between|IN now|RB and|CC 2014|CD ?|. 

August|NNP 30|CD ,|, 2010|CD at|IN 11:59|NN AM|NNP 
John|NNP Kelly|NNP said|VBD ...|... 
"|'' ...|... I|PRP 'd|MD be|VB pissed|JJ that|IN I|PRP 'm|VBP forced|VBN now|RB to|TO put|VB a|DT place-name|JJ on|IN my|PRP$ label|NN that|WDT told|VBD my|PRP$ buyers|NNS nothing|NN of|IN real|JJ value|NN about|IN the|DT wine|NN behind|IN my|PRP$ label|NN and|CC ,|, in|IN some|DT cases|NNS ,|, demonstrably|RB lowered|VBD its|PRP$ perceived|JJ quality|NN .|. 
"|'' 
Exactly|RB ,|, Tom|NNP .|. 
And|CC I|PRP am|VBP really|RB pissed|JJ .|. 
And|CC so|RB is|VBZ every|DT other|JJ producer|NN I|PRP have|VBP discussed|VBN this|DT issue|NN with|IN .|. 
I|PRP still|RB do|VBP n't|RB know|VB whose|WP$ interests|NNS are|VBP being|VBG served|VBN by|IN this|DT useless|JJ piece|NN of|IN crap|NN legislation|NN .|. 
I|PRP completely|RB agree|VBP with|IN you|PRP when|WRB you|PRP state|VBP :|: "|'' Such|JJ an|DT association|NN will|MD not|RB be|VB made|VBN with|IN '|POS Sonoma|NNP County|NNP '|POS wines|NNS ...|... ever|RB .|. "|'' 
Duh|NNP .|. 

I|PRP 've|VBP got|VBN real|JJ skin|NN in|IN this|DT game|NN .|. 
We|PRP are|VBP going|VBG to|TO have|VB to|TO totally|RB redesign|VB our|PRP$ front|JJ label|NN to|TO make|VB room|NN for|IN "|'' Sonoma|NNP County|NNP "|'' -|: and|CC so|RB far|RB every|DT mock-up|JJ is|VBZ cluttered|VBN and|CC decreases|VBZ the|DT impact|NN of|IN our|PRP$ brand|NN .|. 

Our|PRP$ best|JJS option|NN looks|VBZ like|IN we|PRP will|MD go|VB to|TO "|'' North|NNP Coast|NNP "|'' or|CC "|'' California|NNP "|'' for|IN our|PRP$ front|JJ label|NN appellation|NN ,|, and|CC discuss|VB the|DT grape|NN source|NN ,|, vineyard|NN name|NN and|CC meaningful|JJ AVA|NNP on|IN the|DT back|NN label|NN .|. 

Who|WP is|VBZ going|VBG to|TO compensate|VB me|PRP for|IN this|DT ?|. 
I|PRP estimate|VBP the|DT value|NN to|TO be|VB in|IN six|CD figures|NNS ,|, and|CC we|PRP are|VBP a|DT small|JJ winery|NN .|. 
For|IN a|DT larger|JJR winery|NN with|IN a|DT better-established|JJ brand|NN the|DT value|NN is|VBZ much|RB higher|JJR .|. 

Eminent|NNP domain|NN is|VBZ exactly|RB right|NN -|: this|DT is|VBZ nothing|NN less|JJR than|IN governmental|JJ "|'' taking|VBG .|. 
"|'' The|DT legislators|NNS who|WP backed|VBD this|DT should|MD be|VB ashamed|JJ .|. 
They|PRP should|MD also|RB expect|VB to|TO lose|VB my|PRP$ vote|NN for|IN them|PRP next|JJ election|NN .|. 

August|NNP 30|CD ,|, 2010|CD at|IN 12:04|NN PM|NNP 
Hardy|NNP Wallace|NNP said|VBD ...|... 
Thanks|NNS Tom--|NNP This|DT law|NN is|VBZ such|JJ BS|NNP .|. 

August|NNP 30|CD ,|, 2010|CD at|IN 12:20|NN PM|NNP 
JohnLopresti|NNP said|VBD ...|... 
I|PRP put|VBP in|IN 1|CD +|NN decades|NNS in|IN trade|NN coursework|NN ,|, and|CC several|JJ branches|NNS of|IN the|DT industry|NN .|. 
I|PRP support|VBP the|DT new|JJ labeling|VBG requirement|NN .|. 

Sonoma|NNP county|NN always|RB was|VBD the|DT sheep|NN ranch|NN joke|NN in|IN the|DT era|NN of|IN Napa|NNP 's|POS well-deserved|JJ ,|, early|JJ ,|, global|JJ fame|NN .|. 
Sonoma|NNP county|NN now|RB is|VBZ as|IN good|JJ or|CC better|JJR than|IN those|DT early|JJ Napa|NNP vintages|NNS .|. 
Together|RB we|PRP have|VBP led|VBN the|DT world|NN into|IN modern|JJ viticulture|NN ,|, with|IN the|DT help|NN of|IN UC|NNP Davis|NNP ,|, and|CC in|IN some|DT pretty|RB good|JJ company|NN from|IN other|JJ regions|NNS .|. 

I|PRP suppose|VBP the|DT new|JJ law|NN is|VBZ all|DT Sacramento|NNP hype|NN .|. 
But|CC I|PRP think|VBP it|PRP will|MD improve|VB northcoast|NN revenue|NN and|CC dignity|NN .|. 
I|PRP admit|VBP I|PRP have|VBP voted|VBN for|IN the|DT bill|NN 's|POS authoress|NNS .|. 

When|WRB I|PRP was|VBD a|DT kid|NN in|IN a|DT county|NN called|VBD Solano|NNP (|( not|RB too|RB famous|JJ for|IN wines|NNS or|CC AVAs|NNP )|) people|NNS sometimes|RB would|MD happen|VB by|IN our|PRP$ place|NN asking|VBG where|WRB rte|NN 37|CD was|VBD ,|, where|WRB was|VBD Black|NNP Pt|NNP .|. ;|: people|NNS always|RB were|VBD confused|VBN how|WRB the|DT somewhat|RB neighboring|VBG counties|NNS had|VBD such|JJ similar|JJ names|NNS .|. 
Now|RB after|IN several|JJ decades|NNS in|IN Sonoma|NNP county|NN I|PRP have|VBP learned|VBN to|TO appreciate|VB its|PRP$ uniqueness|NNS ,|, for|IN its|PRP$ viticulture|NN and|CC other|JJ industries|NNS .|. 

The|DT town|NN of|IN Sonoma|NNP is|VBZ on|IN a|DT typical|JJ route|NN people|NNS follow|VBP driving|VBG from|IN Solano|NNP County|NNP to|TO Sonoma|NNP County|NNP .|. 
The|DT ambience|NN in|IN the|DT town|NN Sonoma|NNP is|VBZ only|RB an|DT enclave|NN ;|: it|PRP is|VBZ rightfully|RB proud|JJ of|IN its|PRP$ heritage|NN as|IN a|DT village|NN ,|, and|CC for|IN its|PRP$ viticultural|NN traditions|NNS .|. 
But|CC Sonoma|NNP county|NN encompasses|VBZ much|RB more|JJR territory|NN ,|, and|CC other|JJ AVAs|NNP within|IN the|DT county|NN are|VBP starkly|RB different|JJ from|IN the|DT characteristics|NNS of|IN Sonoma|NNP valley|NN and|CC the|DT town|NN of|IN Sonoma|NNP .|. 

Aint|NNP many|JJ people|NNS still|RB overseeing|VBG vineyard|NN blends|NNS .|. 
Vive|NNP la|FW nouveau|JJ Sonoma|NNP County|NNP .|. 

August|NNP 30|CD ,|, 2010|CD at|IN 01:24|NN PM|NNP 
Nick|NNP Perdiew|NNP said|VBD in|IN 
to|TO JohnLopresti|NNP ...|... 
John|NNP ,|, Good|JJ of|IN you|PRP to|TO comment|VB and|CC good|JJ to|TO have|VB dissent|NN .|. 
What|WP do|VBP you|PRP make|NN of|IN the|DT fact|NN that|IN vintners|NNS *|NN already|RB *|NN are|VBP free|JJ to|TO put|VB Sonoma|NNP County|NNP on|IN any|DT label|NN they|PRP want|VBP ?|. 
Govt|NNP .|. can|MD not|RB mandate|VB marketing|NN effectiveness|NN anymore|RB than|IN it|PRP can|MD mandate|VB perception|NN of|IN quality|NN .|. 
If|IN it|PRP were|VBD effective|JJ ,|, would|MD n't|RB you|PRP already|RB see|VBP it|PRP virtually|RB everywhere|RB ?|. 
I|PRP admit|VBP ,|, I|PRP do|VBP n't|RB see|VB the|DT reasoning|NN of|IN your|PRP$ argument|NN here|RB .|. 
The|DT issue|NN of|IN the|DT costs|NNS to|TO vintners|NNS is|VBZ non-trivial|JJ too|RB as|IN you|PRP can|MD see|VB above|IN .|. 

August|NNP 30|CD ,|, 2010|CD at|IN 02:04|NN PM|NNP 
Bill|NNP Cadman|NNP said|VBD ...|... 
Tom--|NNP I|PRP wonder|VBP what|WP the|DT response|NN would|MD be|VB in|IN Napa|NNP and|CC Sonoma|NNP if|IN the|DT vintners|NNS in|IN Fresno|NNP convinced|VBD the|DT state|NN government|NN to|TO require|VB "|'' California|NNP "|'' be|VB put|VBN on|IN all|DT labels|NNS of|IN wine|NN made|VBN within|IN California|NNP ?|. 

August|NNP 31|CD ,|, 2010|CD at|IN 10:40|NN AM|NNP 
JohnLopresti|NNP said|VBD ...|... 
These|DT past|JJ few|JJ years|NNS ,|, '|'' eminent|JJ domain|NN '|'' has|VBZ become|VBN a|DT libertarian|NN property|NN rights|NNS flashpoint|NN ,|, since|IN the|DT Kelo|NNP v|NN New|NNP London|NNP ,|, CT|NNP ,|, case|NN concerning|VBG urban|JJ renewal|NN polemics|NNS .|. 
I|PRP can|MD see|VB Tom|NNP W|NNP 's|POS concerns|NNS ,|, too|RB .|. 

There|EX was|VBD a|DT counterpoint|NN in|IN the|DT label|NN world|NN after|IN some|DT court|NN cases|NNS resulted|VBD in|IN a|DT company|NN 's|POS revising|VBG its|PRP$ grape|NN sourcing|VBG to|TO comply|VB with|IN tightened|VBD requirements|NNS for|IN 75|CD %|NN in-county|JJ fruit|NN in|IN order|NN to|TO remain|VB legal|JJ in|IN designating|VBG the|DT wine|NN as|RB from|IN "|'' Napa|NNP "|'' .|. 
One|CD rambling|VBG article|NN 's|POS author|NN counted|VBD 16|CD occurrences|NNS of|IN the|DT word|NN Napa|NNP on|IN the|DT newly|RB designed|VBN label|NN of|IN a|DT famous|JJ budget|NN wine|NN producer|NN 's|POS 2005|CD Napa|NNP cabernet|NN sauvignon|NN .|. 

August|NNP 31|CD ,|, 2010|CD at|IN 02:04|NN PM|NNP 
JohnLopresti|NNP said|VBD ...|... 
The|DT links|NNS for|IN @|IN 2:04|NN :|: 

Kelo|NNP "|'' >|NN http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=us&vol=000&invol=04-108">Kelo|NN 
http://citizensvoice.com/arts-living/2.212/2.213/fred-franzia-wine-s-archie-bunker-with-a-dose-of-donald-trump-1.564510?|NN localLinksEnabled|JJ =|SYM false|JJ 
August|NNP 31|CD ,|, 2010|CD at|IN 02:06|NN PM|NNP 
fredric|JJ koeppel|NN said|VBD ...|... 
what|WP business|NN is|VBZ it|PRP of|IN State|NNP government|NN what|WP terminology|NN goes|VBZ on|IN wine|NN labels|NNS ?|. 
those|DT concerns|NNS belong|VBP to|TO the|DT federal|JJ govt|NN and|CC the|DT TTB|NNP ,|, which|WDT already|RB mandates|VBZ ,|, in|IN fairly|RB exhaustive|JJ detail|NN ,|, what|WP goes|VBZ on|IN front|NN and|CC back|RB labels|NNS .|. 
and|CC how|WRB can|MD the|DT state|VB legislature|NN single|VB out|IN two|CD counties|NNS (|( first|JJ Napa|NNP ,|, now|RB Sonoma|NNP )|) for|IN this|DT treatment|NN ?|. 
are|VBP they|PRP going|VBG to|TO go|VB through|IN the|DT wine-producing|JJ counties|NNS one|CD by|IN one|CD ?|. 

August|NNP 31|CD ,|, 2010|CD at|IN 02:23|NN PM|NNP 
JohnLopresti|NNP said|VBD ...|... 
vive|JJ la|FW OIVV|NNP OIV|NNP _|NN Wine|NNP _|NN Labelling|NNP _|NN Standard|NNP _|NN EN|NNP _|NN 2006|CD 
re|NN at|IN Fredric|NNP K|NNP 's|POS BTYH|NNP website|NN there|EX is|VBZ a|DT review|NN discussing|VBG MacRostie|NNP pinot|NN noir|NN .|. 
I|PRP had|VBD thought|VBN of|IN the|DT kiltman|NN with|IN respect|NN to|TO a|DT new|JJ AVA|NNP in|IN Yorkville|NNP highlands|NNS ,|, thinking|VBG the|DT Scot|NNP might|MD have|VB interest|VB in|IN playing|VBG the|DT bagpipes|NNS in|IN the|DT uplands|NNS .|. 
Then|RB ,|, at|IN Steve|NNP 's|POS site|NN there|EX is|VBZ an|DT interesting|JJ discussion|NN of|IN his|PRP$ current|JJ ongoing|JJ efforts|NNS with|IN blends|NNS from|IN Carneros|NNP and|CC Sonoma|NNP Coast|NNP .|. 
It|PRP 's|VBZ easy|JJ to|TO get|VB lost|VBN in|IN nomenclatures|NNS ,|, when|WRB one|CD is|VBZ striving|VBG for|IN new|JJ concepts|NNS .|. 

In|IN a|DT way|NN ,|, all|PDT this|DT tries|VBZ to|TO approach|VB terroir|NN from|IN a|DT slight|JJ distance|NN ;|: plus|CC the|DT historical|JJ distinctions|NNS between|IN the|DT two|CD premium|NN distinctive|JJ varietal|NN regions|NNS ,|, Napa|NNP county|NN and|CC Sonoma|NNP county|NN .|. 
Winkler|NNP heat|NN summation|NN datapoints|NNS also|RB clarified|VBN several|JJ decades|NNS ago|RB some|DT of|IN the|DT plant|NN physiologic|JJ underpinnings|NNS of|IN why|WRB Napa|NNP county|NN and|CC Sonoma|NNP county|NN were|VBD the|DT natural|JJ leaders|NNS in|IN premium|NN winegrape|NN production|NN .|. 
There|EX are|VBP many|JJ reasons|NNS why|WRB the|DT new|JJ labeling|VBG requirement|NN makes|VBZ sense|NN from|IN all|PDT these|DT perspectives|NNS .|. 

September|NNP 01|CD ,|, 2010|CD at|IN 04:22|NN PM|NNP 
JohnLopresti|NNP said|VBD ...|... 
sorry|JJ ,|, I|PRP keep|VBP forgetting|VBG the|DT Fermentation|NNP site|NN 's|POS html|NN protocol|NN ;|: here|RB is|VBZ the|DT OIVV|NNP label|NN guideline|NN link|NN again|RB :|: 
http://news.reseau-concept.net/images/oiv_uk/Client/OIV_Wine_Labelling_Standard_EN_2006.pdf|NN 
September|NNP 01|CD ,|, 2010|CD at|IN 04:25|NN PM|NNP 
El|NNP Jefe|NNP said|VBD ...|... 
OK|JJ ,|, so|RB here|RB 's|VBZ the|DT real|JJ requirement|NN :|: 
"|'' Any|DT wine|NN labeled|VBN with|IN an|DT American|NNP Viticultural|NNP Area|NNP established|VBD yada|NN yada|NN ,|, that|WDT is|VBZ located|VBN entirely|RB within|IN yada|NN yada|NN ,|, shall|MD bear|VB the|DT designation|NN "|'' Sonoma|NNP County|NNP "|'' on|IN the|DT label|NN in|IN a|DT type|NN size|NN not|RB smaller|JJR than|IN two|CD millimeters|NNS on|IN containers|NNS of|IN more|JJR than|IN 187|CD milliliters|NNS or|CC smaller|JJR than|IN one|CD millimeter|NN on|IN containers|NNS of|IN 187|CD milliliters|NNS or|CC less|JJR .|. 
"|'' 
If|IN I|PRP recall|VBP correctly|RB ,|, this|DT is|VBZ almost|RB exactly|RB the|DT same|JJ as|IN the|DT requirement|NN for|IN the|DT government|NN warning|NN type|NN size|NN .|. 

So|IN the|DT answer|NN seems|VBZ pretty|RB clear|JJ to|TO me|PRP :|: just|RB add|VB "|'' Sonoma|NNP County|NNP "|'' to|TO the|DT government|NN warning|NN .|. 

September|NNP 01|CD ,|, 2010|CD at|IN 05:00|NN PM|NNP 
Johnonwine|NNP said|VBD ...|... 
"|'' They|PRP [|NN Honore|NNP Comfort|NNP and|CC the|DT Sonoma|NNP County|NNP Vintners|NNP ]|NN point|NN to|TO the|DT prestige|NN that|IN the|DT "|'' Napa|NNP Valley|NNP "|'' designation|NN carries|VBZ .|. 
But|CC this|DT prestige|NN has|VBZ nothing|NN to|TO due|JJ with|IN the|DT law|NN that|IN demands|NNS "|'' Napa|NNP Valley|NNP "|'' ,|, in|IN addition|NN to|TO simply|RB "|'' Rutherford|NNP "|'' ,|, be|VB placed|VBN on|IN these|DT wines|NNS .|. 
It|PRP has|VBZ to|TO do|VB entirely|RB with|IN the|DT promotional|JJ effort|NN that|WDT has|VBZ gone|VBN into|IN making|VBG "|'' Napa|NNP Valley|NNP "|'' a|DT place|NN associated|VBN with|IN great|JJ wines|NNS .|. 

Such|JJ an|DT association|NN will|MD not|RB be|VB made|VBN with|IN "|'' Sonoma|NNP County|NNP "|'' wines|NNS ...|... ever|RB .|. 

Tom|NNP ,|, I|PRP would|MD suggest|VB that|IN all|DT Napa|NNP wineries|NNS ,|, good|JJ and|CC bad|JJ ,|, benefit|NN from|IN having|VBG Napa|NNP Valley|NNP on|IN the|DT label|NN ;|: it|PRP is|VBZ indeed|RB a|DT great|JJ example|NN of|IN marketing|NN -|: what|WP you|PRP describe|VBP as|IN promotional|JJ effort|NN .|. 

Perhaps|RB the|DT proponents|NNS of|IN the|DT law|NN are|VBP not|RB doing|VBG the|DT job|NN they|PRP were|VBD hired|VBN to|TO do|VB ,|, perhaps|RB the|DT SCV|NNP needs|VBZ a|DT more|RBR passionate|JJ communicator|NN on|IN their|PRP$ marketing|NN team|NN ,|, putting|VBG together|RB the|DT quality|NN promotion|NN you|PRP suggest|VBP is|VBZ impossible|JJ .|. 

Sonoma|NNP County|NNP ,|, with|IN roughly|RB half|NN of|IN the|DT wineries|NNS of|IN Napa|NNP County|NNP ,|, wins|VBZ roughly|RB twice|RB as|IN many|JJ gold|JJ medals|NNS in|IN national|JJ and|CC international|JJ wine|NN competitions|NNS .|. 
That|DT ,|, the|DT fact|NN that|IN their|PRP$ wines|NNS cost|VBP less|RBR on|IN average|JJ ,|, and|CC the|DT wineries|NNS are|VBP friendlier|JJR ,|, less|RBR snooty|JJ is|VBZ a|DT compelling|JJ story|NN to|TO get|VB out|IN to|TO the|DT public|NN .|. 

Heck|NNP ,|, if|IN folks|NNS knew|VBD all|DT that|IN ,|, maybe|RB folks|NNS would|MD be|VB seeking|VBG out|RP bottles|NNS with|IN "|'' Sonoma|NNP County|NNP "|'' on|IN the|DT label|NN .|. 

You|PRP suggest|VBP that|IN this|DT is|VBZ a|DT bad|JJ law|NN ,|, that|IN Sonoma|NNP County|NNP will|MD never|RB be|VB associated|VBN with|IN high|JJ quality|NN wine|NN in|IN the|DT way|NN Napa|NNP County|NNP is|VBZ .|. 
I|PRP disagree|VBP ,|, but|CC I|PRP am|VBP eternally|RB hopeful|JJ ,|, optimistic|JJ that|IN the|DT Sonoma|NNP County|NNP Vintners|NNP will|MD inject|VB a|DT little|JJ passion|NN and|CC not|RB more|JJR of|IN the|DT same|JJ old|JJ staid|JJ and|CC boring|JJ in|IN their|PRP$ marketing|NN communications|NNS .|. 
I|PRP have|VBP confidence|NN they|PRP will|MD change|VB ,|, retool|NN ,|, improve|VB ,|, live|VB up|IN to|TO their|PRP$ responsibilities|NNS .|. 

I|PRP worked|VBD selling|VBG and|CC marketing|VBG Sonoma|NNP County|NNP wines|NNS ,|, I|PRP won|VBD awards|NNS for|IN my|PRP$ marketing|NN efforts|NNS .|. 
The|DT story|NN is|VBZ simple|JJ .|. 
People|NNS are|VBP receptive|JJ to|TO it|PRP .|. 
Selling|VBG the|DT magic|NN of|IN Sonoma|NNP County|NNP wines|NNS is|VBZ easy|JJ .|. 

That|DT 's|VBZ my|PRP$ take|NN anyway|RB ,|, I|PRP do|VBP n't|RB aim|VB to|TO be|VB contrarian|JJ ,|, but|CC I|PRP do|VBP n't|RB mind|VB being|VBG the|DT sole|JJ supporter|NN of|IN the|DT law|NN -|: as|IN a|DT Sonoma|NNP County|NNP born|VBN and|CC bred|VBN wine|NN guy|NN .|. 

September|NNP 03|CD ,|, 2010|CD at|IN 08:21|NN PM|NNP 
